Snap x Pillar: Partnership Integration

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Did you know that Snapchat’s creator community is booming? With over 900 million people using Snapchat each month there’s a massive opportunity for creators looking to monetize.

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So, for those of you with an audience on Snap, how can you turn your Snapchat following into a sustainable income stream?

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You can start by adding Snapchat to your media kit, showcasing your proprietary audience engagement metrics with our new partnership with Snapchat!

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In this article, we’ll explore how creators can boost their earnings through brand deals and other revenue streams. We’ll also provide a step-by-step guide on setting up Snapchat on your Pillar media kit to land more sponsorships. Let’s dive in!

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Growth of monetization on Snapchat

Snapchat’s creator community is expanding rapidly, and with the right strategy, creators can turn Snaps into revenue.

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Snapchat has seen an explosion of public creator content in recent years – the number of creators posting publicly tripled in the last year alone.

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What many people don’t realize is that you can also leverage Snap as an avenue for brand partnerships! Creators can tag sponsored content with a “Paid Partnership” label, and there are a number of other ways to get yourself out there through Snap.  As one influencer noted, having these brand partnership tools “is an important thing to have as an influencer... Nowadays, so many people are working with brands, and it’s great to have new avenues to find different brands”‍

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The takeaway? As one social media expert put it: “Influencers get brand deals by building an engaged audience and creating high-quality content. Brands look for creators who match their target market and have strong influence.” In short, if you can grow an authentic following on Snapchat and consistently post engaging Snaps, brand sponsorships are within reach.

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Step-by-Step: Integrating Snap With Your Media Kit

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Ready to leverage Snapchat to land those sponsorships? Follow these steps to create a standout media kit that will impress any brand considering a partnership.

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Step 1: Sign Up For Pillar

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Head over to Pillar’s homepage and create a free account (it only takes a minute). Once you’re signed in, you’ll be prompted to connect your social media accounts to Pillar.

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Step 2: Navigate to the Media Kit Builder‍

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In your Pillar dashboard, look at the left-hand sidebar menu. Click on “Media Kit” and then select “Build”.

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This will open up the media kit editing interface.

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You’ll see a basic template of your media kit, pre-filled with any connected social stats.

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Now it’s time to customize it and make it truly shine.

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Step 3: Connect Snapchat

Just hit Connect Snap & follow the instructions on screen!

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Step 4: Add past brand collaborations

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One of the most important sections of a media kit is showing any brands you’ve worked with before. Even if you only have a couple of examples (or none yet!), this section can set you apart.

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Scroll down to the “Brand Collaborations” area on the media kit editor, and click the “+” button to add a new collaboration.

For each brand collab you add, Pillar will guide you to:

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Upload the Brand’s Logo: Pick a logo from Pillar’s library or upload your own, so it visually stands out (e.g. the Snapchat ghost logo, or the brand’s icon).

Enter Details of the Partnership: You can input when you worked with the brand (dates), and add a brief description of what you did. Example: “Promoted Brand X’s new product line via a 3-part Snapchat Story series.”

Link to the Content or Press: If applicable, include a link to the actual sponsored Snap (perhaps if it’s archived or you’ve uploaded it elsewhere) or any article/press about the collaboration. This acts as proof and lets the brand see the content you created.

Show the Results: Pillar lets you highlight key metrics from that campaign.

For instance, how many views or screenshots did your sponsored Snap get? How much engagement or swipe-up rate? Sharing a concrete result (like “100K views in 24 hours”) demonstrates your effectiveness.

You’ll also be able to list deliverables or any notable outcome (e.g. “Drove 2,000 clicks to the brand’s site”).

After filling in these fields, hit “Finish and Save.” You’ve just added a polished case study to your media kit! Pillar will display it neatly with the logo and info. If you have multiple past collaborations, repeat the process to add them all. (Pro Tip: Don’t worry if you’re new to brand deals and have none to list yet. You can skip this for now or use this section to showcase any significant projects – even unpaid collaborations or relevant personal projects – that demonstrate your content skills.) Below is what a filled-out Brand Collaborations section can look like:

Example of a filled-out Brand Collaborations section on a Pillar media kit, showcasing past sponsorships with logos, descriptions, and metrics.

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Step 5: Add Press or Testimonials (Optional)
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If you’ve been featured in any notable publications, blogs, or have testimonials from industry figures, you can add a “Press” section as well. This is less common for many creators, but it can boost credibility. Similar to adding a brand collab, you’d click “+” under Press and enter details of any article or interview about you. For example, “Featured in Snapchat Creator Spotlight blog, Jan 2025” with a link to the piece. This section basically serves to validate that you’re an established creator in your space. Don’t sweat it if you have none – it’s truly optional.

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Step 6: Customize the Design and Theme
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Now that the content is in place, make sure your media kit is visually on-brand. Click on the “Design” tab under the Media Kit menu. Pillar offers a library of themes and templates – choose one that fits your style. You might pick a color scheme that matches your personal brand or Snapchat aesthetic (maybe Snapchat’s signature yellow?). Adjust any layout options if available, and preview how it looks. The goal is a clean, professional look that still reflects you. Remember, this media kit is like your digital business card for brands, so you want it to be polished but not generic. Pillar’s themes will ensure it looks modern and slick without much effort.

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Step 7: Publish and Share Your Media Kit
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Once you’re happy with how everything looks, save your media kit. Pillar will host it as a unique link (often something like pillar.io/yourhandle/mediakit). Now it’s time to put that link to work! Here’s how:

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Embed in Your Bio: Add the media kit link to your Snapchat public profile (in the website field) or in your other social media bios. This way, when brands discover you on Snapchat or elsewhere, they can click straight to your media kit. As Pillar notes, having your media kit in your link-in-bio lets you “get booked by brands directly”pillar.io – it encourages inbound inquiries from companies interested in collaboration.

Proactively Send to Brands: Don’t wait for brands to come to you. Make a list of brands in your niche that you’d love to work with. Use Pillar’s Brand Contacts feature to find the right marketing contacts. With one click, reveal a contact and hit the “Pitch” button – this opens up an email template (which you can customize) and includes a link to your shiny new media kit. It’s a super streamlined way to introduce yourself. When reaching out, you might say something like: “Hi, I’m [Your Name], a Snapchat creator with [X followers or Y views]. I love [brand’s] products, and I’d be excited to collaborate. Here’s my media kit for your reference [link].” This shows you’re professional and prepared.

Use It in Pitches and Applications: If you ever apply to influencer campaigns or agencies, or even just DM a brand on Instagram, having a link to your media kit is invaluable. It saves you from attaching large files or writing walls of text about your stats – the media kit does the talking for you.

By following these steps, you now have a live media kit that updates automatically and presents you in the best possible light to potential sponsors. This foundation is crucial for landing brand deals. As you grow and evolve, remember to keep your Pillar media kit updated (add new brand collabs, update your bio or profile picture, etc., which Pillar makes easy to do anytime).

Monetize your Snap presence with Pillar

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The creator economy is maturing, and Snapchat is very much a part of it. As a Snap creator, by pursuing brand deals and setting up your Pillar x Snap media kit, you take control of your monetization journey. You can continue doing what you love – making fun and authentic Snapchat content – while Pillar works in the background to showcase your value to brands and even help bring those brand opportunities right to your inbox.

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In summary, Snapchat + Pillar is a powerful combo for creators. Snapchat provides the audience and content platform; Pillar provides the infrastructure to monetize that audience through multiple streams (from sponsor deals to product sales). As Pillar’s motto suggests, it truly lets you convert followers into customers and brands into partners. The playing field is being leveled – even if you’re not a mega-celebrity, you can present yourself like a pro and get paid like one.

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So, if you’re a Snapchat creator looking to earn more from your creativity, don’t wait for the next algorithm change or an invitation from Snap. Take action now: set up your Pillar media kit, reach out to those dream brands, and build your creator business. The tools are at your fingertips, and plenty of creators have already proven it can be done (just ask Ninja and the top Pillar users). Brands are actively searching for authentic Snapchat influencers to work with – make sure when they find you, you’ve got your best foot forward.

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With the right approach and the help of Pillar, you can transform your Snap game into a revenue-generating career. Happy snapping, and here’s to landing your next big brand deal! 🚀