For Instagram

Easily Sell and Grow on Instagram with Our All-in-one Link in Bio Store

Everything you need to sell more on Instagram

Pillar lets you create, host, and sell digital products from your link-in-bio on Instagram.

Sign up Today

Consolidate Multiple Links

Grow your own audience by having all your links and content in one place.

Pillar makes it easy for anyone to find your links and content. Unify your social media presence across multiple platforms like Instagram, YouTube, Tiktok, Pinterest, Twitch, X, Linkedin, and more!

Enhance Your Business

It takes minutes to start selling digital products or services with Pillar.

Sell on Instagram with one tap checkout, Apple Pay, Buy now Pay later options like Klarna, AfterPay, or Affirm, PayPal, and dozens of other payment options.

Quickly Build and Customize Your Link in Bio Store for Instagram

You don’t need a digital product to get started. Just register a free account, pick your theme, and add your first service offering like a calendar booking to get started.

You can also use Pillar e-book AI to build your first digital product! If you’ve already got a digital product like an e-book, template, or guide – great! Just upload your product to host and sell it.

Easily Showcase Your Instagram Highlights, Stories and Events

Embed your Instagram content directly on your Pillar link-in-bio and Media Kit. Grow your audience and help them find and follow you across all social media platforms.

Enhance the Value of the “Swipe Up” Feature in IG Stories

Pillar lets you create and customize as many landing pages as you want so you can sell more on Instagram with the Swipe Up Feature in IG stories.

Create as many landing pages as you want for your digital products to easily sell on Instagram.

How it works

Claim Your Link in Bio

Set up your own link-in-bio store and sell anything directly to your audience on Instagram.

Set Up Your Store

Pillar is the easiest to use, no-code platform to set up your own store.

Start Selling

You can sell e-books, guides, templates, online courses, merch, and and more in minutes.

Trusted by real users

“Pillar’s automations make it super easy to start selling digital products.”
Lucille
UGC & Digital Products
“I love Pillar! I’ve made $$$s of passive income selling courses + digital products in 2025”
April Hovelson
Online Coach
“My fans love the 'review my form' coaching product I sell through Pillar now!"
Simon Freund
Professional Tennis Player
“Brands can get in touch straight from our link in bio. This is BIG TIME baby!"
ItsTheMcfarlands
Pillar creator

FAQs

What can I use Pillar for?

You can use Pillar to offer free or paid digital products like e-books, online courses, templates, guides, coaching services on Zoom or Google Meet, webinars, in-person coaching, bootcamps, masterminds, video Q&A, and more!

How much does it cost?

Pillar’s Starter Tier is only $29/mo or ~$0.97/day. To launch email marketing, build your own affiliate program, and more – consider upgrading to the Entrepreneur Tier for $79/mo or ~$2.60/day.

Note that you can try Pillar for two weeks free - no credit card required.

How do I get paid?

Pillar is powered by Stripe and Paypal. Payments are made directly and automatically to your bank account or Paypal account. Setting up Stripe is free and only takes a few minutes. Here is a list of supported countries.

Do I need to download Pillar?

No. Pillar works in your mobile and desktop browser. You do not need to download any additional apps.

Ready to get started?

Turn followers into customers & brands into partners with just one platform.