Lead Magnet

Our Lead Magnet Tools Help You Generate Leads and Earn More Money

Everything you need to grow revenue with Lead Magnets

Pillar lets you turn social media followers into leads – names, emails, and phone numbers – you can upsell.

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Collect Emails, Names, and Phone Numbers with Simple Freebie Download Forms

Turn your followers on social media into customers. You can host freebies or lead magnets on your link-in-bio to convert visitors into contacts complete with name, email, and phone number. Pillar will automatically deliver the freebie to your visitors.

Marketers use digital products like e-books as freebies to incentivize visitors to give them their contact info. You can also use introductory 1:1 calls, free group sessions, or online events as lead magnets! 

Pillar will automatically collect and store your visitors information when they go to download your lead magnet. Their info is stored for you and you can automatically send emails to subscribers!

Guide Qualified Prospects into a Funnel

Launch a freebie to send visitors through a journey known as a sales funnel.

Pillar makes it really easy to set up your funnel in minutes. Build a sales funnel that starts with a lead magnet. Our editor is easy to use and makes the process simple with proven templates.

You'll be able to fully automate your funnel steps and trigger email sequences based on customer events. For example - Pillar can send a friendly welcoming email to visitors who download your free e-book from your link-in-bio on social media, upselling them to buy your online course or 1:1 coaching session.  

Monetize Instagram, TikTok, Youtube, Twitter and More

Every feature on Pillar works across all social media platforms to save you time and make you more money. Unite your followers across platforms and integrate your email list, payments, community, and membershps.

Nurture Leads with Beauitful, Targeted Emails

Pillar makes it easy to personalize content and tailor emails based on followers' interests.

You can schedule emails to go out at a certain time and based on certain actions – like when a customer downloads something from your store or landing page.

Pillar lets you send unlimited emails in a sequence to customers who have opted-in.

Upsell Your Leads with Digital Products, Coaching, and Online Courses

Pillar lets you elegantly link to your digital products for sale, online courses, 1:1 or group coaching, or even merch.

Use Email Marketing to target potential customers, leads, or even brands for partnerships.Send email broadcasts to your whole email list at the same time to blast out announcements or offers.

How it works

Style Your Link in Bio

Customize your Pillar link-in-bio to match your brand. Just pick a theme and start monetizing with digital products or freebies, no coding required.

Add Your Lead Magnet

Upload your freebie or lead magnet as a free digital product to your link-in-bio or landing page.

Style the thumbnail.

Market Your Store

Drive followeres or subscribers to your link-in-bio store with your freebie front-and-center.

Pillar will automatically handle the rest!

Trusted by real users

“Pillar’s automations make it super easy to start selling digital products.”
Lucille
UGC & Digital Products
“I love Pillar! I’ve made $$$s of passive income selling courses + digital products in 2025”
April Hovelson
Online Coach
“My fans love the 'review my form' coaching product I sell through Pillar now!"
Simon Freund
Professional Tennis Player
“Brands can get in touch straight from our link in bio. This is BIG TIME baby!"
ItsTheMcfarlands
Pillar creator

FAQs

What can I use Pillar for?

You can use Pillar to offer free or paid digital products like e-books, online courses, templates, guides, coaching services on Zoom or Google Meet, webinars, in-person coaching, bootcamps, masterminds, video Q&A, and more!

How much does it cost?

Pillar’s Starter Tier is only $29/mo or ~$0.97/day. To launch email marketing, affiliate programs, and more – consider upgrading to the Entrepreneur Tier for $79/mo or ~$2.60/day.

Note that you can try Pillar for two weeks free - no credit card required.

How do I get paid?

Pillar is powered by Stripe and Paypal. Payments are made directly and automatically to your bank account or Paypal account. Setting up Stripe is free and only takes a few minutes. Here is a list of supported countries.

What kind of things can I add to my Pillar link-in-bio?

Your Pillar consists of several different types of blocks.

1. Basic profile details like your name or handle, profile picture, optional cover photo, links to social media platforms, bio description.

2. Products - you can sell as many products as you’d like. Products include digital downloads (freebies, e-books, guides, templates), calendar bookings (coaching sessions 1:1 or group on Zoom/Google Meet), Online Courses (hosted natively on Pillar), Membership subscriptions, Custom Requests (Cameos, Ask Me Anything, Video Review, Q&A).

3. Links – including affiliate links - use Pillar as your link-in-bio to link out to everything. Add as many external links as you’d like.

4. Content - embed Youtube, Instagram, TikToks, or other multi-media. Offer brands insight into your UGC or Influencer posts. Add text blocks, images, videos, and more to your Pillar link-in-bio.

5. Email Form - add a quick and free email collection form directly on your link-in-bio page. Turn social media followers into contacts with name, email, phone number. Pillar will automatically collect this information for you when you sell a digital download or freebie – but this is another easy way to collect this information.

6. Testimonials - highlight your customer reviews on all your products.

7. Media Kit embed - directly embed your Pillar live media kit on your link-in-bio. This helps brands/partners book you directly from your social media.

Ready to get started?

Turn followers into customers & brands into partners with just one platform.